In this project MOMo, I specialize in creating cycling wear for women, catering to both professionals and hobbyists. I took on the role of designing the shirt collection, crafting the brand identity, and developing the website. MOMo's distinctive selling point is the unique Japanese-inspired designs on the shirts, which elegantly blend femininity with an edgy twist. These designs draw inspiration from traditional Japanese patterns found on yukatas and kimonos, giving them a modern touch. The latest collection, for example, is presented in striking black and white, reflecting the brand's commitment to style and innovation.